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Corporate Video Production Company

At Keyrank Agency, we have had the privilege of creating impactful corporate films for some of the largest companies in the world.
In this article, we’ll guide you through the basics of creating a great corporate video, focusing on the essentials from a non-technical perspective.

Corporate Video Production

At Keyrank Agency, we have had the privilege of creating impactful corporate films for some of the largest companies in the world. These films serve diverse purposes—branding, internal communication, or even training—but they all share a common goal: to be exceptional and memorable. Our mission is to help you tell your story in a way that resonates deeply with your audience while ensuring the final video is of the highest quality.

In this article, we’ll guide you through the basics of creating a great corporate video, focusing on the essentials from a non-technical perspective. Technical aspects like cinematography and editing will be covered in future articles. For now, let’s dive into the foundation of crafting a compelling video that leaves a lasting impression.

Corporate Live Action

Corporate Live Action videos are professional, real-life video productions designed to showcase a company’s values, services, culture, or products in a dynamic and engaging way. These videos feature real people, settings, and actions to create authentic storytelling that resonates with audiences. Common formats include brand films, employee testimonials, product demonstrations, training videos, and event coverage.

By using professional cinematography and storytelling techniques, corporate live-action videos effectively humanize a brand, build trust, and communicate complex messages in a visually appealing manner. These videos are often shared on platforms like websites, social media, or internal channels to boost engagement, improve brand perception, and enhance communication within or outside the organization.

Template-Based Videos

Template-Based Videos are pre-designed video formats that allow businesses or individuals to create professional-quality videos quickly and efficiently. These templates come with ready-made layouts, animations, and transitions, requiring users to simply add their own content, such as text, images, videos, and logos. Template-based videos are often created using tools like Canva, Animoto, or Adobe Spark, and are ideal for marketing, presentations, social media, or tutorials.

They are cost-effective, easy to customize, and suitable for creating engaging content such as promotional videos, product showcases, event highlights, or corporate intros. By leveraging templates, brands can save time while maintaining visual consistency and ensuring their videos look polished and professional.

Script-Based Videos

Script-Based Videos are video productions driven by a pre-written script that outlines the dialogue, actions, visuals, and overall narrative flow. These videos are meticulously planned to deliver a specific message or story, ensuring clarity, consistency, and engagement. The script serves as the foundation for the entire production process, from planning and shooting to editing and final delivery.
Such videos are commonly used for explainer videos, product demonstrations, advertisements, corporate training, or storytelling. They help maintain a clear focus on the intended message while aligning with the target audience’s needs. Script-based videos are ideal for businesses seeking professional, impactful content that resonates with viewers and drives the desired action.

Corporate Live action shoot

A Corporate Live Action Shoot involves filming real-life scenarios, people, and environments to create professional videos that highlight a company’s brand, culture, products, or services. These shoots are planned and executed by a production team and often include employees, customers, or professional actors to bring the corporate story to life.

Pre-Production:

  • Concept Development: Defining the video’s goals and key messages.
  • Scriptwriting: Crafting a script that reflects the brand’s values and objectives.
  • Storyboarding: Visualizing the scenes and planning the shoot sequence.
  • Location Scouting: Selecting suitable settings, such as offices, factories, or event venues.
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  • Production:

    • Filming: Using professional equipment like cameras, lighting, and audio gear to capture high-quality footage.
    • Direction: Guiding talent and ensuring the shots align with the storyboard.
    • B-Roll: Capturing supplementary footage (e.g., employees working, product close-ups) to enhance the final video.

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